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Polestar and Mattel Partner for Polestar Design Contest, Future Cars
Hot Wheels continues its quest to partner with iconic car brands across the globe! Polestar is a Swedish car brand that got its start in 1996 and is now known for its focus on electric cars. The...
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Radio Flyer Partners with UPS for New Ride-on Truck
Radio Flyer and UPS have teamed up to release a new take on ride-on toys: the Ride & Deliver UPS Truck. Radio Flyer, the company behind the Original Little Red Wagon, specializes in wagons, carts,...
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Carrera Revell of Americas Drops the Hammer for NASCAR, Hendrick Motorsports...
As Toy Fair approaches, Carrera Revell of Americas is wasting no time in making news. The market-leading manufacturer of slot car racing sets and accessories revved up a new partnership deal with...
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TOMY International Gears Up for 100th Anniversary with 2024 Lineup
TOMY International is kicking off another century of smiles. Celebrating its 100th anniversary in 2024, the company is coming to Toy Fair in New York City with the reveal of its 2024 lineup. Attendees...
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GreenLight Collectibles Inks Licensing Deal with Hendrick Motorsports
Indianapolis-based GreenLight Collectibles is racing into a new deal with one of NASCAR‘s most legendary teams. The maker of die-cast vehicles and accessories entered into a licensing pact with...
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Mattel Creations Collaborates with Daniel Arsham for Hot Wheels Collection
Mattel Creations introduces a new addition to the Hot Wheels collection in collaboration with contemporary artist Daniel Arsham. The collaboration will consist of eight reimagined Hot Wheels...
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Radio Flyer, Tesla Launch New Cyberquad for Kids
Radio Flyer and Tesla have launched a new model of the Cyberquad for Kids! Radio Flyer may be best known for the original Little Red Wagon, but since its launch more than 100 years ago, the company...
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MGA Entertainment Releases 3 New Little Tikes Toys
MGA Entertainment has released three new products under its Little Tikes brand, just in time for the holidays. The sandbox has a friendly turtle face etched on the head. | Source: Little Tikes The...
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The LEGO Group Unveils New Line of Racing Sets
The LEGO Group is launching more vehicle-based building sets that embrace the world of racing. The new launches include two new LEGO Speed Champions sets featuring McLaren Racing and BMW designs, two...
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Hot Wheels Launches Autism-Friendly Flippin Fast Die-Cast Car
Mattel’s Hot Wheels has released a new product ahead of Autism Acceptance Month, which begins April 1. The Flippin Fast Die-Cast was designed specifically for open-ended, sensory play. The new...
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